Industry at Crossroads

There are certain products which go beyond boundaries, price range and find a place with the users....

Developed by the IDT, the WinChip CPU has
entered the Indian market and is in the process
for creating a niche for itself in this highly
competitive and diversified CPU market. On a
head on collision course with giant, Intel, WinChip is fastly gaining an inroad in the Indian market and is seriously challenging Intel's dominance here.

Selling at approximately 1/3rd the cost of Intel, the WinChip CPU is found to run well with all the applications whether they are multimedia or application development exercises. In fact, the Winstone rating on a Socket 7 motherboard shows that the CPU outperformed Intel's Pentium. And as the Die size of the CPU is the lowest in WinChip, it makes it the most durable CPU in the unfavorable conditions faced by the Indian users.

WinChip's entery in the Indian market is seen by many as taking the bull by the horns, which goes on to show that even new products which are not that popular in the Indian market can still take on well ossified products with brand equity. WinChip is slowly creating a brand equity for itself as most users want a CPU which goes well with all the applications that are run by Intel's Pentium CPU and perhaps better. And here WinChip outperforms all.

Intel's dominance in the field of CPUs is seen by many with cynicism and this distrust arises due to the fact that the world's largest chipmaker is on to playing games with the users sensibilities. The reason is simple - non availability of the CPUs and the rates prevalent. Even if Intel decreases the price of the CPUs, the end user feels that that decrease never percolates down to him. The only option left then is to go in for open CPUs, in which case the warranties are solely dependent on the dealers whims and fancies or go in for WinChip which is a low cost CPU, albeit a better one than Intel.

I would like to ask you whether you will go in for a pirated product when a product is not available or go in for an option that does all the jobs better, at half the price? I guess this does not require great managerial exercises like the SWOT analysis and the answer is pretty clear. So users, make hay while the Sun shines, go in for WinChip CPUs as they are best suited for the kind of applications that you are buying your computers. Even the big blue, the great IBM Corp. has tied up with IDT for WinChip CPUs. Now why would a company of the stature of IBM do that?

Ever heard of taking the cake and eating it too, I guess thats what it means when you buy a WinChip CPU.


	Sept 27 - Oct 04, 1998